The Read

For personal trainers & coaches

Coach like you've known them for years, from day one.

The Read gives personal trainers a science-based personality report on every client: how they take feedback, what motivates them, and what to watch for under stress. All before your first session.

Start free — 2 Reads

2 free Reads · 14 days · No credit card

Grounded in established psychology

Big Five · Attachment theory · Motivation research

See a sample report

The Read · Pro Report

Jordan

Lifelong Practitioner

What drives Jordan

Mastery. He wants to get better at the movement for its own sake.

Red flags:Disengages when stuck or when the plan feels repetitive without reason.

From a real report. Only the name is changed.

See what you'd know before session one

A real coach report. Personality profile, communication style, motivation drives, and specific coaching guidance for one client.

The Read · Pro Report

Jordan's Read

Jordan is mastery-motivated at 4.50/5, which is the highest possible rating. He trains to get better at training. He wants to understand the mechanics of a lift, refine his positioning, and see progress in movement quality. He won't be satisfied with "just do it this way"; he needs the rationale. His high openness (75th percentile) means he's curious about new methods and will engage with complexity, but it also means he can get pulled toward novelty when the current program feels stale. His very low neuroticism (19th percentile) gives him exceptional composure under physical stress. He won't panic during a hard set or catastrophize an injury twinge. He stays analytical.

His low conscientiousness (31st percentile) is the friction point. He won't track workouts on his own, won't follow a rigid protocol without buy-in, and won't sustain systems that feel bureaucratic. He needs external structure from the coach, but he also needs autonomy within that structure (autonomy 4.00/5). His very low extraversion (13th percentile) means he trains alone by preference and recharges in solitude. He's not looking for hype or social accountability. His low agreeableness (38th percentile) and very high directness (4.67/5) mean he'll push back if a cue or program choice doesn't land. He won't defer to authority without reason. His anxious-preoccupied attachment creates a tension: he cares what the coach thinks and wants connection (3.50/5), but his low agreeableness means he won't always show that vulnerability. When frustrated or uncertain, he pulls back rather than reaching out.

A real coach report from a real assessment. Only the name is changed.

What Coaches are saying about The Read

"The biggest strength isn't the personality profile itself. It's that it translated the profile into actionable coaching behaviors. Instead of simply telling me I'm conscientious or fearful-avoidant, it answered the much more important question: what does that actually mean for programming, communication, accountability, and coaching decisions? It feels less like a personality test and more like a coaching operating manual."

Blake Nyffenegger

Coach

"I feel like I'm cheating somehow. The clarity it gives in conversations with each client and the way I ask or explain things have made a huge difference. It has taken the guesswork and the replaying of conversations later in my head, wondering if it was the best way to help them."

Ashley Vivek

Pre & Postnatal Coach

"A new client who had been doing so well withdrew and ghosted me this week. I used her Read to inform my responses, and it helped me not take it personally. Her report even identifies silence and checking out as a primary red flag under stress, so I felt equipped to see what was really happening instead of spiraling about my own abilities as a coach."

Esther Beazer

Coach

"First off, woah. Scary accurate. I sent it to my wife and had to make sure there wasn't a fly on the wall listening to her daily life. I plan to send this to every new consult that passes the discovery call, to get to know them before I really get to know them. I see it as a big level up in my coaching offerings."

Anthony Martorano

Professional Coach

"The client's results were simple to follow and made me feel seen, while the coach's results gave helpful detail on how to communicate with and help the client move forward! It would be so helpful when starting with new clients, because it often takes weeks and sometimes months to figure out those personality traits and how to best work with them."

Maddy Kinsman

Online Strength Coach

"The Read has been awesome! Having this kind of info before even meeting clients or potential clients puts our staff in the right position to be the most valuable to the client. It also shows potential clients how professional we are and how much we care. Have been loving using this tool!"

Jason Kelly

Owner, Koru Movement

"As a client who took it, I felt like it was spot on. All of the feedback was true to who I am and how I best receive feedback. As a coach, I sent it to one of my remote clients who has been tough to 'read' via check-ins. The insight it gave me, specifically what to focus on when providing feedback, has been REALLY helpful."

Jackie Hart

Remote Coach

"So many of us have a Google form with questions that can gather great information, but there is then a disconnect on how to interpret the information given to us and what to do next. Having something like this takes some of the overwhelm out of client onboarding, and then obviously continues to help through the time working together."

Mal Rafferty

Personal Coach

How personal trainers use The Read

  1. 01

    Send your client a link

    They take a 10-minute assessment. No account, no app download.

  2. 02

    You both get a report

    Reports land in your inbox within minutes of them finishing. Your client gets theirs. You get the coach version: communication style, motivation, and coaching guidance.

  3. 03

    Coach with the playbook

    Know how to deliver feedback, structure check-ins, and spot red flags before they cost you the client.

What it costs

Start with 2 free Reads over your first 14 days. Pick a plan when you're ready — no credit card to try it.

On Pro, that's under a dollar a client.

Solo

$19.99/mo

10 Reads per month

For the independent trainer.

Most popular

Pro

$34.99/mo

40 Reads per month

For busy coaches and prospecting.

Gym

$149.99/mo

300 Reads per month + team dashboard

For gyms and coaching teams.

Need more in a big month? Read packs: 10 Reads for $10 (Solo and Pro) or 100 Reads for $35 (Gym). Pack Reads never expire.

Questions, answered

Not ready to sign up?

Get a free mini read and see a sample of what The Read picks up on.

Try the free mini read

Know your next client before they walk in.

Start free — 2 Reads

2 free Reads · 14 days · No credit card

Built by Lance Einerson, a chronic back pain coach. Why I built it →